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All Metrics

Net Promoter Score

Net Promoter Score (NPS) is a widely used customer loyalty metric that businesses rely on to gauge their customers' satisfaction and willingness…

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Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a metric that represents the total expenses a business incurs to acquire a new customer. It encompasses all the…

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Customer Lifetime Value

Customer Lifetime Value (CLV), also known as Customer LTV or CLTV, is a critical metric in marketing and business that represents the total…

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What is Daily Active Users (DAU), Importance, and How to Calculate It?

Mobile apps dominate our digital lives, with over 90% of digital time spent on them, making DAU pivotal for app developers. But, what is DAU?…

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