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All Metrics

Monthly Active Users (MAU)

Monthly Active Users (MAU) is a widely used metric in the digital realm, particularly for assessing the engagement and usage of digital platforms…

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Cost Per Lead

Cost Per Lead (CPL) is a digital marketing metric that measures the cost incurred by a business or advertiser for generating a single lead,…

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Return on Marketing Investment

ROI in marketing is a key performance metric that assesses the profitability of marketing campaigns and initiatives. It measures the return…

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Burn Rate

The burn rate refers to the rate at which a company is spending its available cash or capital to cover its operational expenses and investments.…

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Customer Health Score

A Customer Health Score is a metric used by businesses to assess the overall health and satisfaction of their customers. It is a way to measure…

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Growth Rate Definition, Formula & How to Calculate It

The growth rate is a measure that quantifies the percentage increase or decrease in a specific quantity or parameter over a given period of time.…

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Sales Qualified Lead

A Sales Qualified Lead (SQL) is a pivotal stage in the sales and marketing funnel. It represents a prospective customer who has not only…

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Churn Rate - Meaning, Formula & How to Calculate it

Churn rate, often referred to as customer attrition or customer churn, is a crucial business metric that measures the percentage of customers or…

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Annual Recurring Revenue

Annual Recurring Revenue (ARR) is a key financial metric used by subscription-based businesses to estimate the total revenue they anticipate…

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