First-Party Data Strategy To Survive Digital Marketing Beyond 2023

Recording of webinar held on WEDNESDAY, DECEMBER 7, 11 AM PST/ 2 PM EST

Our experts answered some key questions in our webinar. Targeting and retargeting the prospect onwards in the customer journey to sale is key.

How does one do that with first-party data? How does one retool your tech infrastructure and reconfigure your process for first-party data? From KPI measurement & analytics to data-driven audience list segmentation and integrated near real-time campaign dashboard.

What are the success stories of the early adopters? What are the actionable takeaways?

Learn all about the ideal digital marketing data architecture that can help you build a smooth first-party data driven marketing machine.