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January 12, 2023

4 min

Enterprise Marketing Dashboards and The Goldilocks Paradox

Be it your market or your MarTech, your KPIs or your data infrastructure, your tech resources, or your data-centric marketing roadmap, your needs are unique. And you are seeking business intelligence from your marketing dashboard that’s just the perfect fit for you.

Like in the Goldilocks fable, you may find solutions that can be either too basic or too complex, too expensive or too slow, or too heavy on resources.

This blog post will outline some of these price vs. value issues, so you know what to look for when choosing which tool fits your needs the best.

Looker Studio (formerly Google Data Studio)

Looker Studio is a free tool that comes along with Google analytics. While the analytics tool is free and has a variety of features, It has one major limitation for multi-channel reporting. . It only works with Google products. To connect to other platforms, you need an expensive third-party subscription like Supermetrics, which does not have a full-fledged connector repository or marketing-specific connectors.

Looker Studio also has some old limitations:

  • Automated connector missing
  • Lack of real-time updates
  • Limits to the number of charts
  • Lack of white-label options
  • No support
  • Slow speed when using a live connection.

Moreover, it does not support complex queries; there is a limitation of 5 data sources for blending, all of which need to share a joining key; incorporating many data sources is likely to cause reporting to break. Looker Studio, as a visualization tool, also does not handle missing values.

Users have also shared concerns about glitches and time or effort spent doing some of the tasks manually.


Tableau’s subscription costs and level of complexity are some challenges that marketers have learned to live with. It also has a lengthy learning curve, so if you are looking for an easy way to create interactive reports without much technical knowledge or background knowledge about data science, this might not be the right tool for you.

On top of that, You will likely need an experienced data scientist, data analyst, or BI resource (i.e., extra staff costs) working full-time to map your data to dashboards. The system is certainly powerful, but it can be overwhelming as a marketer sorting through hundreds of metrics and building dashboards using these platforms:

PowerBI, Domo, and Hubspot 

PowerBI & Domo have the same challenges as Tableau for a resource/budget-challenged marketer.

Subscription costs are high, and you need marketing-savvy data scientists or specialists who understand the hundreds of data points/KPIs/metrics and can hand-pick and stitch together a dashboard that makes sense to your end user.

With Hubspot, you can only integrate Salesforce and not bring real-time campaigns or all-channel marketing data.

Arena Calibrate: Solution that can be out of the box, or Custom, Agile, Automated, Visual and Comprehensive

The Arena Calibrate solution has been configured to rise above many of the

  • Limitations of existing marketing BI tools
  • Skill knowledge gaps.

As a comprehensive out-of-the-box solution supported by quick customizations from our expert team of Business Intelligence specialists, all baked into affordable subscription plans.

Moreover, our data connection process takes minutes, and auto-generated templates are available to view as a starting point.

Arena Calibrate also takes away all the hour's in-house teams have to clean up and configure the data to make it ready and accurate for your dashboard. Just connect your marketing channels, and the system automatically handles the data sync and transformation.

User reviews highlight the hours of manual work saved by automated blended reports. For SEM specifically, Insights saves marketers hours of work around keyword analysis and Quality Score insights.

For marketers needing custom dashboard widgets and arrangements, our BI team can custom-build quickly and affordably.

Read the comparison chart alongside, and you will realize why Arena Calibrate ticks all the boxes for an increasing number of enterprise digital marketers.

The arena calibrate solution


  • Set up is easy in minutes
  • Readymade dashboard templates
  • No code analytics
  • Blended automated reports, no manual merging needed
  • 360 visualization of marketing performance
  • ML-powered automated insights section that helps you sharpen your paid campaigns impact without hours of manual work looking at granular keywords data.

What’s more, you can test drive the Arena Calibrate dashboard for a whole month to see if it is all as good as we say it is.

A hard look at the costs: Arena Calibrate vs. GDS, Tableau & Others

Looker Studio: The average costs range from $4,000 to $6,000 a month based on the cost of data integration support, additional connectors, BI systems like Big Query, etc.

Tableau: $4,000 to $12,000 a month, including the tech licensing, the cost of the data team, data warehouse + Einstein.

DOMO and PowerBI: $4,000 to $ 12,000, including the cost of a data team, connectors, and BI system.

Hubspot: $3,000 to $12,000. It only tracks Hubspot campaigns, website traffic, and Salesforce.

Arena Calibrate: Compared to all the hard setup work and high costs, Arena Calibrate costs our enterprise users only $1,500 to $3,000, including 24/5 expert support from the BI team.

Bottom line: Arena Calibrate is a powerful made-for-marketing dashboard with a competitive subscription and BI specialist support baked in for your custom needs.

Add to it the managed services, and you have no excuse not to take it out for a spin. Sign up for your month-long Test Drive.

#Note: These costs are indicative based on average user assumptions. Actual costs may vary, but the bottom line is that Arena Calibrate delivers more for less.

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