Each year digital marketing undergoes a new transformation that forces us all to adapt if we want to remain competitive. 2022 is no different and the latest predictions have already been made: video marketing is taking the digital landscape by storm.
Surprised by this? You won’t be after this post. Here are 5 reasons why video ads are the future of digital marketing.
#1 Video content is everywhere
…And don’t just take our word for it.
78% of people consume video content every week and 55% of users watch online videos every day (Social Media Week). What’s more is that 54% of consumers still want to watch more video content from their favorite brands and businesses.
Businesses are fast recognizing the insurgence of video marketing and are reacting to the market’s latest demands. Experts predict that video marketing will reach $9.26 billion by 2024 (Billio, 2021)
#2 Video ads skyrocket engagement
Humans process visual information a lot faster than words. When we see an advert our eyes will first land on the image and then land on the words, naturally making images more engaging than words.
But if pictures can boost engagement, what could moving pictures do for your business?
Buffer carried out a study that analyzed over 777m Facebook posts and found that videos achieve 59% more engagement than other post types (Buffer, 2019).
#3 Videos have a wider reach
One of the greatest advantages of video marketing is that they’re shareable on social media. The research has been done and the evidence is clear - videos allow marketers to cast their net far and wide in the social media realm. Here are just some of the figures:
- Videos on social media are shared 12x more than text and images combined
- Video content is shared by 92% of mobile video consumers
- Videos are 6x more likely to be retweeted than photos (Billo, 2021)
#4 Videos humanize your brand
Words are great but people are better. Having a person talking to consumers via video ads puts a face on your brand and better accentuates your brand personality. Consumers need to feel an emotional connection with your business and it’s a lot more challenging to achieve this through less-humanized content like blogs and articles.
#5 Videos marketing offers you a spectacular ROI
Everything boils down to performance and when you look at the numbers, video marketing trumps all:
compared to images (Promo, 2019)
- 89% of video marketers state that video gives them a good ROI
- 87% of video marketers claim that video marketing has boosted traffic
- 80% of video marketers say that video marketing has increased sales (OptinMonster, 2021)
- Video marketing ads enjoy 2-3x higher CTR on Facebook ads
Video marketing has grown to become an indispensable asset to businesses of all sizes. You don’t have to look at the stats to be aware of its prevalence: Instagram, Facebook, Snapchat, and now TikTok are jam-packed full of videos, each vying for our attention.
If you are currently running video ads, Arena Calibrate connects and unifies data across ad platforms to allow marketers to measure campaign performance, better understand marketing KPIs, and improve optimization strategies.
