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November 17, 2022

2 min

5 Power Moves For Data-Driven Marketing Success

When small and medium businesses talk to us about their digital marketing, we often discover how siloed their programs and initiatives are. This results in a lack of synergies, inefficiencies, and sub-optimal performance and results.

So what are the ways to drive your way to a data-driven slam dunk like a pro?


2 . Integrate your siloed data sources

Data-driven marketing is all about personalized communication, two-way dialogue, and just-in-time messaging, not interruption. The key, therefore, is a clear view and understanding of your customers and how your product and brand fit in their lives.

Profit in business comes from repeat customers, customers that boast about your project or service and that bring friends with them.  
- W. Edwards Deming

When data is siloed, and multiple campaigns run without one unified view of the customer, it’s very likely your campaign is not being targeted correctly, or worse, your customer is receiving multiple messages that put her off. You risk losing a customer relationship you could develop over her life.

Hence it’s critical to pull all your campaign data from all touchpoints into one place. You can also integrate all your platform-wise campaign data into one single marketing dashboard. Over time and with the right tools, you can develop a unified customer view.

Self Serve

3 . Understand your prospects or customers

When you integrate your data, you start understanding not only the buying behavior of your prospect/customer but also the larger cultural contexts. How do they react to the changes in messaging? What content do they consume from your email and social touchpoints? This then enables you to sharpen your brand tone of voice and connect with them in a deeper way.

Buyer Persona

4 . Harness the power of data visualization

While insights from unified data and platform-specific campaign tools simplify two critical parts of your job, there is still that time of the month when you need to pull out performance reports, generate charts and tables, collate learnings and share with your CMO and business heads. Many digital marketers use Arena Calibrate, an easy-to-use, plug-and-play dashboard created by a group of expert performance marketers, to help simplify campaign reporting.

Marketing Campaign

5. Optimize your campaigns, maximize your ROI

Integration, automation, and better insights before and after campaigns give you the power to calibrate your campaigns, eliminate wasteful spending and extract the maximum ROI from your budget.

Call that a slam dunk, or just simply click to build your dashboard!

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